亞太文化研究中心

　　Traditional agricultural and industries have moved toward service-oriented value creation. The world is moving towards a service economy. Investigating advanced manufacturing and service management is a growing topic in academic and industry. Taiwan has a well established product research and manufacturing over the past few decades, with a growing percentage of GDP residing in the service sector.  The proposed research center is aimed at increasing national competitiveness and social well being through cross-disciplinary studies on advanced manufacturing and service management. National Tsing Hua University was the first university in Taiwan to launch master and doctoral degree programs in the Department of Industrial Engineering and Engineering Management in 1980 and 1985, respectively.  NTHU has been the most prestigious institute in academic performance, demonstrating industrial impact on Taiwan’s manufacturing and service industries by conducting collaborative research with companies and cultivating excellent professionals.  In 2000, NTHU established the first College of Science and Technology Management in Taiwan. Later, in 2008, the Institute of Service Science, the first graduate institute in Taiwan in the frontline of international service science discipline, was set up to nourish professionals in service-oriented research and development and conduct cross-disciplinary research in service management, engineering, and design.  The proposed research center involves excellent scholars from various areas, such as strategy, manufacturing and quality management, service management, innovation, design and green value chain, to conduct integrated research with potential high impact on the corresponding problem domains.  The interaction among these areas is depicted in the following figures, where manufacturing and service management are two categories of business processes handling production, quality control, delivery and customer service for physical goods and services.  Strategy directs market competition and technology innovation for manufacturing and service businesses.  Innovation and design create continuous value for customers through new product or service design.  The green value chain emphasizes the connection of values among business entities in compliance with sustainability and environmental friendliness.

　　We choose the green energy industry (including solar energy and LED) as our focused industry to integrate the research capacities of this advanced service management research center. The green energy industry is a promising industry for Taiwan after the success of the semiconductor industry. Within the scope of the green energy industry we identify two important research themes, i.e. eco-design chain and green-supply chain. The first theme involves the integration of strategy, innovation and design with manufacturing and quality management. The second theme involves integrating suppliers, service providers and customers. The inter-relationship is illustrated in Figure 1.

Figure 1 ：The framework of the research center

Co-PIs： Prof. Chin-tay Shih, Prof. Hsiao-Fan Wang, Prof. Sheng-Tsaing Tseng, Prof. Fu-ren Lin

　　The members of this team will extend existing collaboration relationships with industries, government, and other research institutions. The focus is to integrate resources of different research centers and laboratories for developing methodologies and technologies of the eco-design chain and the green value chain for green energy industry. Our goal is to lead the advanced development of the green value chain worldwide. The integration plan is described with these two focal points as follows (see the figure below)：

The specific research topics of the center

　　From a broader perspective, by focusing on the recently emerging green energy industry, our research center hopes to develop the advanced manufacturing, management and service technologies in the value chain to promote the global competitiveness of Taiwan’s green energy industry (and its related industries). Our research center will become a leading research center in this field and be able to support the university in advancing toward world class university status.